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"What is a fear of living? It’s being preeminently afraid of dying. It is not doing what you came here to do, out of timidity and spinelessness. The antidote is to take full responsibility for yourself – for the time you take up and the space you occupy. If you don’t know what you’re here to do, then just do some good."

-Maya Angelou
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Who is The Alchemist Lady?

I’m Jessi—kitchen witch, transformation coach, evidence-based holistic product creator, and chaos-wrangler extraordinaire.

I’m gonna be real with you—I hate writing these damn “About Me” things. How do you sum up a life full of wild detours, multidimensional gifts, and a lot of “wait... WTF just happened?” moments into a cute lil’ paragraph? You don’t. But I’ll give it a shot.

From a young age, I knew I wasn’t like everyone else. I could feel energy, see things others couldn’t, and tap into unseen realms without even trying. That kind of gift made people uncomfortable, and that response turned me into a people pleaser. It took me a long time to learn that I’m not here to fit in. I’m here to alchemize pain into power, confusion into clarity, and fear into fierce f*cking freedom. That’s why I call myself The Alchemist Lady. I help people transform deeply within themselves and how they show up in the world.

My approach to coaching? A blend of zero-BS truth bombs and nurturing mama bear love. I’ll hold your hand and call you on your sh*t because that’s what real transformation takes. I’ve stacked up a decade’s worth of degrees, certifications, trainings, and initiations (both formal and spiritual) to bring practical, powerful tools into every session. And I’m still learning, every damn day. I often say that when you stop learning, you're dead. Unless you want to talk about reincarnation, and then it never stops, but that's a conversation for another day.​

Now, let’s talk about the herbal side of things.

I didn’t plan to start a product line. I made stuff for my family and friends out of survival, and they kept coming back for more. The science side of things became a passion in the process. I couldn't get my hands on enough information. The ability to take a pinch of this and a sprinkle of that in a specific way to make a profound impact on the body and soul...it's addictive watching nature do its thing while simultaneously understanding the mechanics of it. What our ancestors knew, we can definitively trace today, and I think that is unbelievably cool.

 

Eventually, the Universe shoved me out of the broom closet and said, “It’s time to share this magic on a bigger scale.” So here I am, bottling up natural goodness and sharing my favorite salves, tinctures, and remedies with you.  Every product is used in my home by my people. If I wouldn’t put it on my own kids or hand it to one of my partners, it doesn’t get sold. Period.

When I’m not coaching or whipping up the latest batch of something-or-other, I’m a homeschooling mama of four, practicing witch, and the kind of friend who will absolutely talk to your guides over vodka tonic at the kitchen table. I live in a beautiful whirlwind of urban homesteading, alt-right pipeline lifestyle as a poly-queer woman who has nothing to do with alt-right belief systems, and straight-up divine chaos. I dream of cows (because raw milk is sacred), spend my downtime decoding human behavior like a walking tarot deck, and tell stories that sound made up—except they’re not.

This business is more than a brand. It’s an extension of my soul, my magic, my madness, and my mission. And if you’ve landed here, it’s probably because the Universe (or your ancestors) sent you.

So welcome! Let’s make some magic together.

With love,
Jessi

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